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Did you know it costs less to reactivate a lapsed dental patient than it does to acquire a new one?
If you are not currently engaging in a plan to reactivate lapsed patients, you might be losing valuable billings. There are many reasons patients may stop visiting the dentist, but most just need a simple reminder from you to start coming back!
As a general rule, for patients you haven’t seen in:
8-24 months – Send Reactivation Cards quarterly
Longer than 24 months – Send Reactivation Cards every six months
But, sending attention-getting Reactivation Cards is only the first step in the process. Be sure to follow up on your mailed communication with a phone call, text or e-mail.
Services such as PracticeMojo™ link to your dental practice management system data and enable you to automatically send postcards, e-mails and text messages to your lapsed and current patients. Automating the dental recall and reactivation process makes reactivating lapsed patients a breeze. In all your practice can save over two weeks every year of valuable time by turning over your recall and reactivation efforts to PracticeMojo.
PracticeMojo also has automated programs for dental recall, acquisition, birthday, welcome, promotions and many more. Visit their site to learn more or to start automating your dental recall system today!
Keys to Successful Dental Patient Reactivation:
1. Choose a different Reactivation Card design and alternate your reactivation message for each mailing to achieve maximum impact.
2. When lapsed patients return to your practice, be sure to ask them for referrals by giving them Referral Cards or Slips to pass along to friends and family.
3. Welcome patients back with Welcome Cards. They will appreciate the gesture and may even refer friends or family.
4. After each reactivation mailing update your list to exclude those who called to schedule an appointment, or who have indicated they are being treated by another dentist.
A little bit of time and effort focusing on bringing back lapsed dental patients will have surprising results on your practice’s bottom line. Get started today!