We live in a very hectic world where every second counts. In fact, even the time that a webpage loads is significant for us. Every time you make a search via Google, the search engine giant will tell you that it only took 0.25 seconds for them to compile more than 50,000,000 results which match your query. And although that seems like a very small amount of time, some people believe that Google can do an even better job and pull results faster. Efficiency is something which everyone is in a lookout for. Why work harder when you can work smarter?
But is it advisable for you to take shortcuts with your search engine optimization efforts?
Content Marketing and Email Marketing Shortcuts
One of the popular content marketing strategies is email marketing. However, building a list of loyal readers through your blog can take some time. In some instances, it can take a few years. Some people can’t wait this long so after deciding that their lists aren’t growing fast enough, they decide to purchase a list of 100,000 email addresses from some company. This means thousands of new customers to connect with.
But there’s one hitch to this almost-perfect plan. It’s very much possible for Constant Contact or any email marketing company to disable your account because of the amount of spam notifications regarding your newsletter. This is very much possible since the email addresses that a purchased list might contain can be of those who people who aren’t interested with the products and services which you are marketing.
Imagine all of the time and effort invested into building your email marketing campaign all up in smoke because you tried to rush things. At the same time, think about your tarnished online reputation and simply because you couldn’t wait.
Black Hat SEO
What lures marketers and website owners to try out black hat SEO techniques is because of how quick it can produce measurable results. You can easily get thousands of links. But when you delve deeper, where are all these links exactly coming from? Maybe from 100 spam blogs, dozens of spun articles and a number of link exchanges, however these links do not provide any real value. And when all of these questionable blogs get flagged and consequently de-indexed by search engines, your website goes up into smoke.
Article Spinning
Another known SEO shortcut which can land you in hot water is through article spinning. You can easily take just one article and then submit it to 50 different submission sites. But as of late, the Google Panda update is hounding for submission sites which public spammy content. On top of that, your content marketing campaign is futile if you aren’t producing content which are designed to effectively educate your target audience.
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